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In the past twenty years, Russia has seen a significant growth in domestic agricultural production. Expert Dmitry Polzikov emphasizes that this has led to the country's self-sufficiency in basic food products, reduced dependence on imports, and actively expanded agricultural exports. Now, large Russian companies are competitive in the global market.
Although foreign markets are important for Russian farmers, they point out that grain and oilseed production in Russia significantly exceeds domestic consumption. For traditional export directions, accounting for up to 35-40% of grain consumption and 65-70% of oilseed consumption, especially in the southern regions, are important.
Data from the federal center "Agroexport" shows that the products of Russia's agricultural complex were supplied to more than 150 countries in 2023. China, Turkey, Kazakhstan, Belarus, and Egypt were among the main importers of Russian agricultural products last year.
The geographical pattern of Russian agricultural product exports has been stable in recent years. Member states of the Eurasian Economic Union are key markets. In addition, Turkey, Iran, Brazil, China, Egypt, and India also have significant demand for Russian goods, according to Daniil Kozlov, head of the environmental monitoring department at the Agroanalytics Center.
According to data from the federal center "Agroexport," the percentage of Russian agricultural exports in 2023 is highest for grains (37.4%), followed by oilseed crops (19.5%), other agricultural products (15%), fish and seafood (12.5%), food and processing industry products (11.5%), and meat and dairy products (4.2%).
Expert Dmitry Polzikov explains that the demand for "raw" grain, oilseeds, and meal by partners is driven by their frequent desire to produce finished products themselves.
However, highly processed products from the Russian agricultural complex also find their place in international markets. The Russian Export Center (REC) notes increased demand from foreign countries for chocolate products, confectionery, animal feed, non-alcoholic beverages, sauces and seasonings, sausage products, and dairy products, as reported by RBC.
The "Made in Russia" program, implemented by REC, helps promote such products in foreign markets. Exporters who join this program undergo a certification process evaluating five parameters: organic origin and environmental friendliness of the products, energy efficiency of production, supplier reliability, and product quality.
As part of financial support, REC not only finances and insures transactions, subsidizes logistics and certification expenses, but also provides extensive marketing support. There are also countries friendly to Russian products ready to buy them. However, exporters must consider the specific features of each local market.
Let's look at the "Made in Russia" festivals and fairs that took place in China and were organized this year. They included tastings, live streams, and cultural events. Such activities contribute to raising the status of Russian products in foreign markets and increasing sales margins.
REC also supports the opening of showrooms for Russian products in other countries and actively collaborates with popular local streamers. There are already 36 Made in Russia stores on foreign platforms, offering 2,500 products from Russian agricultural producers.
It is important to note that Russian exporters not only rely on government support but are also willing to engage in joint promotion in foreign markets. For example, the company "United Confectioners" has decided to distribute not only its products but also other Russian goods abroad, offering cooperation to other manufacturers. They believe that Russian companies should help each other rather than compete on the international stage.
